Distributed order routing for wholesale brands

Sell online.
Let your retailers fulfil.

Your customers buy directly from your brand website. Relay Orders routes each order to your authorised retailer network for fulfilment. You keep the customer and the data. Your retailers earn the sale.

Independent retailer working in store
Simple by design

One order. Your whole network.

Keep the purchase on your website while giving your retailers the fulfilment opportunity.

01

Customer buys from your website

The customer completes checkout on your own Shopify or WooCommerce store.

02

Your network receives the order

Relay Orders notifies eligible retailers. The first to claim confirms they can fulfil.

03

Retailer ships. Brand stays connected.

Your retailer dispatches the order; your brand keeps the customer relationship and visibility.

Retailers working in a warehouse
The opportunity

Stop sending ready-to-buy customers away.

A stockist finder sends visitors on another journey. Relay Orders captures the order on your site and connects it to stock held by your retail network.

Explore the benefits →
Built for wholesale-first brands

Grow together, not apart.

Grow online without conflict

Your ecommerce channel works through your retail partners instead of competing with them.

Strengthen your retailer network

Send real customer demand to your resellers and give them a reason to stock more.

Keep the customer relationship

The customer checks out on your brand website. You retain the customer and order data.

A better way to sell together

Ready to turn website demand into retailer sales?

Tell us about your brand and your reseller network.

Start a conversation →