Clear answers about what Relay Orders does — and what it doesn’t.
An order routing platform connecting orders placed on a brand website to its authorised retailer network for fulfilment.
No. Customers continue to buy through your existing brand website. Relay Orders operates behind the scenes.
Eligible retailers are notified when an order is available. The first retailer to claim and confirm stock receives the fulfilment opportunity.
No. The customer shops and checks out on the brand website.
The brand retains the customer relationship and order data, subject to its own privacy and data-processing arrangements.
No. Relay Orders is not a consumer-facing marketplace. The brand owns the customer-facing storefront.
The brand controls the prices displayed on its own website. Retailer settlement and margins are agreed as part of onboarding.
Yes. The brand decides which authorised retailers are eligible to receive its orders.
Unclaimed orders need a brand-agreed fallback and customer-service process. We discuss these rules during setup.
A retailer accountability and escalation process is part of the operational setup, including strike and suspension rules.
A Shopify integration is in testing. Contact us to discuss current compatibility and onboarding.
A WooCommerce integration has been developed. We can discuss requirements for your store.
Our working introductory model is a 1% order-routing fee, subject to commercial agreement. Pilot terms can differ.
Yes. Get in touch and we can talk through the workflow and whether it fits your retail network.
Tell us about your brand and your reseller network.
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